Programmatic delivers through a structured approach: First, we map all data sources like GA4, Meta Ads, CRM, and offline sales. Then, we design and calibrate the model to select or build attribution logic. We deploy real-time dashboards with Power BI or Looker, automate insights, and enable teams with continuous optimization. This creates a living analytics system that evolves with each campaign.
Marketing Analytics & Attribution
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- Digital Marketing
- Data-Driven Marketing
Analytics Experts
Performance - ROI - Intelligence
Connect Every Click to Business Impact with Unified Marketing Analytics
Programmatic’s Marketing Analytics & Attribution service unifies your campaign data into a single, actionable view.
We track multi-touch journeys, optimize channel spend and uncover what truly drives ROI – powered by AI insights and custom dashboards.
- Make every marketing dollar measurable and meaningful.
What Is Marketing Analytics & Attribution
Marketing Analytics is the science of collecting, integrating, and interpreting campaign data to measure performance across touchpoints.
Attribution identifies which channels, messages, and moments actually influence conversion.
Marketing
Analytics
Performance Measurement
It measures the success of marketing campaigns, evaluating their impact on brand awareness and sales conversion.
Real-Time Analytics
Analytics Access up-to-the-minute insights via streaming ingestion, autoscaling services that keep dashboards and APIs responsive.
Channel Influence
Attribution helps identify which marketing channels and strategies contribute most to customer conversions.
Conversion Impact Analysis
It Conversion Impact analyzes customer behavior to understand what drives conversions, optimizing future marketing strategies.
Core
Capabilities
Core Capabilities & Features
Features include cross-channel analytics for unified visibility, multi-touch attribution models for understanding campaign influence, predictive forecasting using AI, cohort and segment analysis for lifetime value insights, real-time dashboards for actionable metrics, and ROI & cost optimization to identify wasteful spending and adjust investments.
Unified visibility across paid, earned, and owned media.
Use AI models to anticipate campaign outcomes before launch.
Understand the real influence of every campaign element.
Discover lifetime value and retention patterns by audience type.
Why It Matters Now
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FAQs
Marketing attribution identifies which touchpoints along a customer’s journey drive conversion and assigns proportional credit to each.
We unify multi-source data (ads, CRM, web) and apply machine-learning models to surface actionable insights in real time.
It depends on your goals. We customize models — from linear to data-driven ML — based on channel mix and sales cycle.
Yes. We integrate POS and CRM data for full online-offline attribution.
Most clients start seeing measurable ROI improvements within 6–8 weeks after implementation.