Partner & Reseller Program
Grow your capabilities without building everything in-house.
Programmatic works with agencies, consulting firms, system integrators, managed service providers, technology consultants, and regional solution providers that need additional AI, data, cloud, software, and digital engineering capability.
Partnership models built around how you work
Referral, reseller, and joint-delivery models allow partners to choose the commercial and delivery structure that fits their client relationships.
Why partner with Programmatic?
A partner should make it easier to expand what you can offer clients without creating a new delivery organisation for every capability. Programmatic can support engagements across AI, data engineering, analytics, cloud, software development, QA, automation, and digital technology.
We can participate at different stages of an opportunity, including technical discovery, pre-sales support, solution design, engineering delivery, and ongoing implementation work.
- Access to AI, data, cloud, and software engineering expertise
- Support across pre-sales, delivery, and ongoing engagements
- Flexible commercial and collaboration models
- Engineering support for complex client requirements
- Global delivery capability across distributed teams
Who the partner program is for.
The programme is designed for organisations and professionals that already own a client relationship or market position but need additional delivery capability behind that relationship.
The structure can be adapted depending on whether your organisation wants to introduce opportunities, own the client engagement, collaborate on delivery, or extend an existing technical team.
- Digital agencies
- IT consulting firms
- System integrators
- Managed service providers
- Technology consultants and advisors
- Regional resellers and solution providers
Referral partner.
Referral partners introduce qualified opportunities to Programmatic while remaining focused on their existing advisory or client relationships.
Programmatic handles the technical qualification, engineering scope, and delivery required for the engagement under agreed commercial terms.
- Best suited to consultants, advisors, and agencies
- Partner focuses on relationships and introductions
- Programmatic handles engineering and execution
- Commercial structure agreed before engagement
Reseller partner.
Reseller partnerships are designed for organisations that want to incorporate Programmatic services or solutions into their own client offering.
The partner can remain responsible for sales and client management while Programmatic provides engineering, implementation, and technical delivery behind the engagement.
- Suitable for agencies and IT service providers
- Partner maintains the primary commercial relationship
- Programmatic supports technical delivery
- White-label or co-branded delivery can be considered where appropriate
Delivery partner.
Delivery partnerships are useful when both organisations bring complementary capability into the same engagement. A system integrator, for example, may own client strategy and wider integration while Programmatic contributes specialist AI, data, cloud, or software engineering expertise.
Responsibilities, technical ownership, communication, and commercial arrangements are agreed before the work begins so the client sees one coordinated delivery model rather than disconnected suppliers.
- Joint delivery for complex programmes
- Complementary technical capability
- Shared planning and implementation
- Clear ownership between partner organisations
What Programmatic can bring to the engagement.
Partnerships are not restricted to a single technology or service line. The delivery team can be structured around the technical requirements of the client engagement.
- AI agents, AI applications, and automation
- Data engineering, analytics, and business intelligence
- Cloud and DevOps engineering
- Enterprise and custom application development
- QA, testing, reliability, and optimisation
- AI, data, cloud, software engineering, automation, and QA delivery
How partnership engagements work.
We begin by understanding the relationship you already have with the client, the capabilities you want Programmatic to provide, and how visible or embedded our team should be within the engagement.
Commercial terms, confidentiality, ownership, communication, and delivery responsibilities should be clear before joint work begins.
- Initial discussion and partnership alignment
- Define the commercial and engagement model
- Agree responsibilities, ownership, and confidentiality
- Plan joint go-to-market or project delivery
- Maintain ongoing technical and commercial collaboration
Built for long-term collaboration.
The strongest partnerships are not transactional hand-offs. They create a reliable way for both organisations to take on work that would be difficult to deliver independently.
Programmatic aims to operate as an extension of the partner's capability rather than competing for ownership of the relationship the partner has built.
- Flexible collaboration structures
- White-label or co-branded options where appropriate
- Technical and solution support
- Long-term partnership focus
- Distributed global delivery capability
Partner with Programmatic
Tell us how you want to work together.
Whether you are looking for a referral relationship, reseller arrangement, specialist delivery capability, or a joint engagement model, start with the opportunity and the role you need Programmatic to play.
Start a partnership conversation